{"id":2002,"date":"2025-05-19T14:11:43","date_gmt":"2025-05-19T14:11:43","guid":{"rendered":"https:\/\/www.daysmart.com\/?p=2002"},"modified":"2025-05-19T14:11:44","modified_gmt":"2025-05-19T14:11:44","slug":"daysmart-welcomes-michelle-ober-as-general-manager-of-its-pet-business-unit","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/blog\/daysmart-welcomes-michelle-ober-as-general-manager-of-its-pet-business-unit\/","title":{"rendered":"DaySmart Welcomes Michelle Ober as General Manager of its Pet Business Unit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Ober broadens DaySmart\u2019s pet industry expertise and positions company for further growth<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DaySmart Software, a leading provider of business management software for entrepreneurs and small businesses, has appointed Michelle Ober as General Manager of its growing Pet Business Unit. Ober, an experienced leader in pet industry software, joins DaySmart to strengthen its capabilities in serving the full spectrum of pet care professionals as the company solidifies its commitment to the pet care sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ober joins DaySmart from Gingr and Togetherwork. She was the third employee at Gingr, a provider of software for pet boarding, grooming and daycare businesses, in 2015. When Gingr was acquired by Togetherwork, Ober became CEO\/Product Leader for Gingr and later led Togetherwork\u2019s entire Pet Care Unit, which also included Revelation Pets and PetExec. Ober\u2019s approach centers on understanding the needs of pet professionals and building customer-centric solutions that make it easier for them to run their businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ober is coming on board at a critical time. DaySmart\u2019s Pet Unit has evolved to service a comprehensive range of pet professionals, including groomers, dog walkers, pet sitters, boarding facilities, daycares and veterinarians. This differs from competitors who may focus on specific segments like grooming or veterinary services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Michelle&#8217;s understanding of the pet care space is unparalleled,&#8221; said Patrick Shanahan, CEO of DaySmart. &#8220;She understands the needs and struggles of our customers and is committed to providing them with the tools they need to succeed. Also, her experience in scaling products and platforms aligns perfectly with our vision for the Pet Business Unit. Her leadership will be instrumental as we deepen our capabilities in two specific areas &#8212; pet boarding and daycare &#8212; where Michelle has significant expertise.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ober will lead a Pet Business Unit<span style=\"margin: 0px; padding: 0px;\">\u2014which includes&nbsp;<a href=\"http:\/\/daysmart.com\/pet\" target=\"_blank\">DaySmart Pet<\/a>,&nbsp;<a href=\"http:\/\/daysmart.com\/vet\" target=\"_blank\">DaySmart Vet,<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.timetopet.com\/\" target=\"_blank\">Time To Pet<\/a>\u2014that is already stacked with pet industry expertise. Mike Grenier, the founder of Time To Pet who now serves as DaySmart\u2019s SVP of the Pet Business Unit, said: \u201cMichelle\u2019s experience and passion will strengthen our abilities to help pet professionals start, grow,<\/span> and manage their businesses. We are so excited for how the customer relationships and strategic vision Michelle brings will propel us forward.\u201d<\/p>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:17px\"><\/div><div class=\"d-lg-none\" style=\"height:8.5px\"><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-style-caption wp-block-paragraph\" style=\"font-size:27px\">At DaySmart, I\u2019m privileged to be able to lead a talented team that\u2019s dedicated to helping pet professionals grow and thrive. The potential to develop new ways of helping our customers as well as attracting new customers to our platform is limitless. It\u2019s an exciting time at an exciting company!<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"705\" src=\"https:\/\/www.daysmart.com\/wp-content\/uploads\/2025\/05\/Michelle-Ober-Meet-the-Team-Corp-Social-1-2.png?wsr\" alt=\"\" class=\"wp-image-2009\" style=\"width:261px;height:auto\" srcset=\"https:\/\/www.daysmart.com\/wp-content\/uploads\/2025\/05\/Michelle-Ober-Meet-the-Team-Corp-Social-1-2.png 550w, https:\/\/www.daysmart.com\/wp-content\/uploads\/2025\/05\/Michelle-Ober-Meet-the-Team-Corp-Social-1-2-234x300.png 234w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Looking further ahead, DaySmart envisions providing a unified experience for pet parents, where a single system and app will seamlessly manage all pet parents\u2019 pet care needs, from grooming appointments to boarding reservations and veterinary visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ober broadens DaySmart\u2019s pet industry expertise and positions company for further growth DaySmart Software, a leading provider of business management &#8230;<\/p>\n","protected":false},"author":10,"featured_media":2006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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