{"id":1274,"date":"2024-08-13T18:21:41","date_gmt":"2024-08-13T18:21:41","guid":{"rendered":"https:\/\/www.daysmart.com\/?p=1274"},"modified":"2025-05-06T19:57:14","modified_gmt":"2025-05-06T19:57:14","slug":"marketing-101-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.daysmart.com\/blog\/marketing-101-for-small-businesses\/","title":{"rendered":"Marketing 101 for Small Businesses"},"content":{"rendered":"<div class=\"no-aside\" >\n    \n\n<div class=\"wp-block-cover alignwide is-style-container-wide has-primary-color has-text-color has-link-color wp-elements-9352d3a369f403c60b0b5660a51e22af\" style=\"border-style:none;border-width:0px;border-radius:61px;min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(87deg,rgb(247,247,247) 0%,rgb(232,240,255) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h1 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-ad2009758ace5b5732bfd887453f31be\" id=\"h-marketing-that-boosts-your-small-business\">Marketing that Boosts Your Small Business<\/h1>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-f6b13759498c184316a5678d7441abc8 wp-block-paragraph\">Looking for foolproof ways to increase revenue, boost client relationships, and get noticed?<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d3ad69c65f2a8c9fc3cc4468535f0a0e wp-block-paragraph\">Our Marketing 101 Kit will take you from how \ud83e\udd14 to <em>WOW<\/em> \ud83e\udd29<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-569457b0a67244903cd10f5803c5cf06 wp-block-paragraph\">These carefully curated videos and templates cover the 6 marketing areas small business owners and managers need to master.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d67d232dbb256a081ac2b2ac5d4f9982 wp-block-paragraph\">And best of all, it\u2019s FREE!<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-e60ffe2c2552aba9bcd232b0f1b7d6b1 wp-block-paragraph\">Get ready to power up your marketing strategy in 3, 2, 1\u2026<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:0px\"><\/div><div class=\"d-lg-none\" style=\"height:0px\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-primary-color has-text-color has-link-color wp-elements-44fb7acfbe899253164e25e4515659d1\" id=\"h-download-the-marketing-kit\">Download the Marketing Kit!<\/h3>\n\n\n\n<div style=\"text-align: center\">\n<!-- CSS to hide the reCAPTCHA disclaimer and show the badge -->\n<style>\n    .mktoCaptchaDisclaimer {\n        display: none !important;\n    }\n    .grecaptcha-badge {\n        visibility: visible !important;\n    }\n<\/style>\n\n<!-- Script to insert the forms2.js and specify the form - Replace [Form ID] with the corresponding form's # in both locations below -->\n<form id=\"mktoForm_31\"><\/form>\n\n<!-- Script to add local hidden fields &amp; set the follow-up URL -->\n<script>\n    jQuery(document).ready(function() {\n        MktoForms2.loadForm(\"https:\/\/info.daysmart.com\", \"551-JXV-404\", 31, function(form) {\n            \n\t\t\t\/\/ Set Lead Source Detail value\n            form.addHiddenFields({\n                Lead_Source_Detail__c: \"marketing 101 kit\"\n            });\n\n\t\t\t\/\/ Set Follow-up URL value\n            form.onSuccess(function(values, followUpUrl) {\n\n                window.location.href = \"https:\/\/www.daysmart.com\/blog\/marketing-101-for-small-businesses\/?access=5szmjokqt9\";\n                return false;\n            });\n        });\n    });\n<\/script>\n\n<!-- Script to pull in the form formatting file, which contains the styling elements and hidden values. Remove '?version=X' from end of URL if using another format file -->\n<script src=\"https:\/\/info.daysmart.com\/rs\/551-JXV-404\/images\/Script-WP-MAIN-Formatting.js\"><\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:25px\"><\/div><div class=\"d-lg-none\" style=\"height:12.5px\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-what-you-ll-master\">What you&#8217;ll master.<\/h2>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:25px\"><\/div><div class=\"d-lg-none\" style=\"height:12.5px\"><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/gssa5j4gyf.js\" async type=\"module\"><\/script><style>wistia-player[media-id='gssa5j4gyf']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/gssa5j4gyf\/swatch'); display: block; filter: blur(5px); padding-top:58.54%; }<\/style> <wistia-player media-id=\"gssa5j4gyf\"><\/wistia-player>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-item toggle-icon_plus align wp-block-acf-accordion-item\" id=\"accordion-item-block_90b44066bb98f834c0cf21e1a5cfd495\" data-accordion-item>\n\n\t<button\n\t\t\tclass=\"accordion-item__title\"\n\t\t\tdata-accordion-item=\"toggle\"\n\t\t\taria-controls=\"accordion-item-block_90b44066bb98f834c0cf21e1a5cfd495-panel\"\n\t\t\taria-expanded=\"false\">\n\t\t<span class=\"accordion-item__title-label\">Building an Online Presence<\/span>\n\t\t\t<\/button>\n\n\t<div class=\"accordion-item__text\"\n\t     id=\"accordion-item-block_90b44066bb98f834c0cf21e1a5cfd495-panel\"\n\t\thidden>\n\t\t<div class=\"accordion-item__text-inner\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Discover the critical role digital marketing plays in keeping your books full, and scaling your revenue.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"accordion-item toggle-icon_plus align wp-block-acf-accordion-item\" id=\"accordion-item-block_dd22c1dce85db8795b93058089958ebc\" data-accordion-item>\n\n\t<button\n\t\t\tclass=\"accordion-item__title\"\n\t\t\tdata-accordion-item=\"toggle\"\n\t\t\taria-controls=\"accordion-item-block_dd22c1dce85db8795b93058089958ebc-panel\"\n\t\t\taria-expanded=\"false\">\n\t\t<span class=\"accordion-item__title-label\">Text Marketing<\/span>\n\t\t\t<\/button>\n\n\t<div class=\"accordion-item__text\"\n\t     id=\"accordion-item-block_dd22c1dce85db8795b93058089958ebc-panel\"\n\t\thidden>\n\t\t<div class=\"accordion-item__text-inner\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Find new ways to boost business growth with text marketing.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"accordion-item toggle-icon_plus align wp-block-acf-accordion-item\" id=\"accordion-item-block_5f62b5c1806a7d28d7e54f23169c04df\" data-accordion-item>\n\n\t<button\n\t\t\tclass=\"accordion-item__title\"\n\t\t\tdata-accordion-item=\"toggle\"\n\t\t\taria-controls=\"accordion-item-block_5f62b5c1806a7d28d7e54f23169c04df-panel\"\n\t\t\taria-expanded=\"false\">\n\t\t<span class=\"accordion-item__title-label\">Email Marketing<\/span>\n\t\t\t<\/button>\n\n\t<div class=\"accordion-item__text\"\n\t     id=\"accordion-item-block_5f62b5c1806a7d28d7e54f23169c04df-panel\"\n\t\thidden>\n\t\t<div class=\"accordion-item__text-inner\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Learn how to create high-performing emails and dive into different email marketing tactics.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"accordion-item toggle-icon_plus align wp-block-acf-accordion-item\" id=\"accordion-item-block_94ba7a4ee4b7802099383f6c0730057a\" data-accordion-item>\n\n\t<button\n\t\t\tclass=\"accordion-item__title\"\n\t\t\tdata-accordion-item=\"toggle\"\n\t\t\taria-controls=\"accordion-item-block_94ba7a4ee4b7802099383f6c0730057a-panel\"\n\t\t\taria-expanded=\"false\">\n\t\t<span class=\"accordion-item__title-label\">Social Media<\/span>\n\t\t\t<\/button>\n\n\t<div class=\"accordion-item__text\"\n\t     id=\"accordion-item-block_94ba7a4ee4b7802099383f6c0730057a-panel\"\n\t\thidden>\n\t\t<div class=\"accordion-item__text-inner\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Uncover new ways to incorporate social media marketing into your business strategy.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"accordion-item toggle-icon_plus align wp-block-acf-accordion-item\" id=\"accordion-item-block_aa803d796c64ed76138539d456ec5862\" data-accordion-item>\n\n\t<button\n\t\t\tclass=\"accordion-item__title\"\n\t\t\tdata-accordion-item=\"toggle\"\n\t\t\taria-controls=\"accordion-item-block_aa803d796c64ed76138539d456ec5862-panel\"\n\t\t\taria-expanded=\"false\">\n\t\t<span class=\"accordion-item__title-label\">Creating Brand Consistency<\/span>\n\t\t\t<\/button>\n\n\t<div class=\"accordion-item__text\"\n\t     id=\"accordion-item-block_aa803d796c64ed76138539d456ec5862-panel\"\n\t\thidden>\n\t\t<div class=\"accordion-item__text-inner\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Realize how you can build a brand that your customers will know and trust.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"accordion-item toggle-icon_plus align wp-block-acf-accordion-item\" id=\"accordion-item-block_8afc1e35b49cb25c4f84dcdbdb378b7b\" data-accordion-item>\n\n\t<button\n\t\t\tclass=\"accordion-item__title\"\n\t\t\tdata-accordion-item=\"toggle\"\n\t\t\taria-controls=\"accordion-item-block_8afc1e35b49cb25c4f84dcdbdb378b7b-panel\"\n\t\t\taria-expanded=\"false\">\n\t\t<span class=\"accordion-item__title-label\">Crafting Marketing Plans<\/span>\n\t\t\t<\/button>\n\n\t<div class=\"accordion-item__text\"\n\t     id=\"accordion-item-block_8afc1e35b49cb25c4f84dcdbdb378b7b-panel\"\n\t\thidden>\n\t\t<div class=\"accordion-item__text-inner\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Learn how the planning strategy to help you create a successful marketing campaign.<\/p>\n\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:50px\"><\/div><div class=\"d-lg-none\" style=\"height:25px\"><\/div><\/div>\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color has-large-font-size wp-elements-2131bc4ce735cc8a8a7c458eaeaac9dd wp-block-paragraph\">Power your business with a solution tailored to you. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-secondary-background-color has-background wp-element-button\" href=\"https:\/\/www.daysmart.com\/products\/\">Find My Software<\/a><\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><div class=\"d-none d-lg-block\" style=\"height:100px\"><\/div><div class=\"d-lg-none\" style=\"height:50px\"><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What you&#8217;ll master. Power your business with a solution tailored to you.<\/p>\n","protected":false},"author":10,"featured_media":1373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing 101 for Small Businesses - DaySmart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daysmart.com\/blog\/marketing-101-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 101 for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"What you&#8217;ll master. 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